AdExchanger

@adexchanger

News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.

New York City, NY adexchanger.com Joined December 2008

898 Following 58K Followers 31K Posts

Latest posts 5

AdExchanger @adexchanger Oct 21, 2025

25% of CTV bid requests can’t be trusted.

“Other” ≠ a strategy. It’s a symptom.

Alex White, COO @Peer39, breaks down why CTV needs program-level authentication to restore trust and value.

🔗 utm.guru/ujg5c

www.adexchanger.com Stop Grading Your Own Homework: Why CTV Needs Program-Level Trust | AdExchanger A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And...

AdExchanger @adexchanger Oct 20, 2025

CTV is booming—but fragmentation makes it messy for SMBs. Smart curation solves it: one buy, premium reach, unified reporting + real outcomes.
Insight via Blake Hebert, Sr. Director of Publisher Operations, Premion.
Is curated CTV the real path to scale? bit.ly/48FB2js

www.adexchanger.com How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape | AdExchanger CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, accord...

AdExchanger @adexchanger Oct 20, 2025

Interested in decoding what really drives growth?
Join us Thursday Oct 23 @ 11 am ET for “Causal Attribution Clinic” hosted by AdExchanger + M-Squared.
✅ Causal multipliers
✅ Triangulation
✅ Real-world attribution wins
Register free: bit.ly/4hDWhVv

AdExchanger @adexchanger Oct 20, 2025

Google just sunset most of Privacy Sandbox after the CMA released it from oversight. PAAPI, Topics, Attribution APIs—gone. Only CHIPS, FedCM + trust tokens remain.
Was Sandbox always destined to fizzle out? Curious where you land. bit.ly/47fQJeV

AdExchanger @adexchanger Oct 17, 2025

Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact.
Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that.
Let’s make brand the most measured signal in advertising.
🔗 Read more: bit.ly/4hm1C3C

www.adexchanger.com The Most Powerful Force In Advertising Is The One We Measure The Least | AdExchanger It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand...