ETR

Engineering teams want one platform from commit to production. The question is which one. In ETR's August 2026 Edge Report on GitLab, 14 technology leaders show consolidation working both for and against the vendor, and all four decreasers are moving spend to GitHub. Explore what separates the accounts GitLab wins from the ones it loses. hubs.la/Q04D8VfY0

78% of Microsoft 365 Copilot users in ETR's October AI Tools Pulse call it a major or core part of their AI strategy, up from 54% in June. 35% call it core, more than Claude, ChatGPT or Gemini.

At the same time, Microsoft's Net Score fell to 38.9 in ETR's October spending survey, the lowest in 12 surveys, reflecting the installed base.

Data: ETR, a Futurum Group company

Most endpoint security vendors lost spending momentum this year, but two platforms pulled further ahead. The 2026 ETR Observatory for Endpoint Protection Tools surveyed 300 technology leaders on 12 vendors, and buyers were clear on priorities: 59% named advanced threat protection a top need, while just 8% named cost. Uncover which two are pulling away.
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28.9% of technology leaders say hardware vendors raised prices by more than 10% in the past six months, up from 7.0% a year ago. For software, cloud and outsourced services the share is 6.2% or less.

Data: ETR, a Futurum Group company

AI budgets are on track to outpace the rest of IT.

According to the ETR AI Product Series, 83% of technology leaders said they believe AI spending will grow faster than overall technology spend over the next two to three years. When AI takes a larger share of a flat or slower-growing budget, other categories absorb the difference, and that shift is where the investment questions start. Download the free summary: hubs.la/Q04Bskx50