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@forrester

Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.

Cambridge, MA forrester.com Joined July 2007

13K Following 342K Followers 22K Posts

Latest posts 5

Forrester @forrester Oct 17, 2025

#AI search and social influencers are the new go-to sources for B2B buyers - @TheDrum shares key highlights from Forrester's B2B Summit EMEA forr.com/48vajGe #ForrB2BSmmit

www.thedrum.com AI search and social influencers are the new go-to sources for B2B buyers

Forrester @forrester May 30, 2025

@TechRepublic showcases our top 10 emerging technologies for 2025. The article includes insights from @BrianHForr about why agentic AI, synthetic data, and humanoid robots particularly stand out on this year’s list. forr.com/4j9VdYd

www.techrepublic.com Forrester's Top 10 Emerging Tech for 2025: Which 3 are Standouts? A Forrester VP explains to TechRepublic readers why three of the top 10 emerging technologies for the year should be on managers' radar now.

Forrester @forrester Apr 24, 2025

In turbulent times, #B2B leaders must go beyond the initial advice of “don’t panic”. @forrester VP, Research Director Matt Selheimer emphasizes the importance of mastering change leadership and continually evaluating risk to navigate volatility effectively. Learn more here: forr.com/44yWF2Q

www.chiefmarketer.com Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty - Chief Marketer In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.

Forrester @forrester Apr 23, 2025

The unpredictability of recent tariffs has left global companies struggling to adapt. In this @nytimes article @forrester's Principal Analyst @jaypattisall shares insights on how advertisers are navigating this shifting landscape. forr.com/3EAdS1l

www.nytimes.com Tariff Confusion Leaves Advertisers ‘Paralyzed’ and ‘Somber’ (Published 2025) Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t be worse.”

Forrester @forrester Mar 28, 2025

Think success with AI is primarily a technology challenge? Think again. In this episode of What It Means, Vice President and Principal Analyst @jgownder explains why the most effective AI strategies take a human-centric approach. forr.com/41RhjcV #ForresterPodcast

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