Kit

We raked up everything new in Kit this fall 🍂

The follow-ups you keep meaning to set up, knowing who’s actually engaged, turning more subscribers into customers: see how it all works, live on November 18 at 12pm ET.

Free to join. Register here: bit.ly/4zGpmYo

Kit tip: a dip in opens or clicks doesn’t always mean your whole list has gone quiet. on the Pro plan, filter your deliverability report by email provider and compare trends. if the drop is concentrated at gmail or yahoo, you’ve narrowed down where to look before rewriting your whole strategy. check broadcasts and sequences separately too, since they can tell different stories. 📬

Shoutout to every author who started scared, wrote it messy, and shipped it anyway, and to everyone about to. You inspire us every day. 📚

#NationalAuthorsDay

Kit tip: sending a discount code? send the link that applies it, too.

in your product’s publish window, select “include a discount code” and copy that link into your sales email. subscribers land on the promotional price instead of having to remember a code.

one less step between “i want this” and checkout.

Kit tip: double opt-in feels like friction until you see your bounce and spam complaint rates. people who confirm are people who actually want your emails 🤝