Muck Rack

While social isn’t going away, how journalists use it is changing.

Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online

Social is becoming less about sourcing stories for journalists and more about promotion.

Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

Excited to share that Muck Rack took home 4 awards at the AMEC Global Communication Effectiveness Awards in London 🏆 Congrats to all of this year’s winners! Read more here: bit.ly/4C5Q4LR

We’re proud to share that Muck Rack has been named a Leader in the first-ever Gartner® Magic Quadrant™ for PR and Media Monitoring Tools!

Thank you to our customers, our team, and the journalists who make this community what it is. Read the full announcement: bit.ly/4iN4wk0

Muck Rack’s What is AI Reading? October 2026 report is here! 📊

New findings show that while more than 84% of AI citations still come from earned media, journalism’s share of citations fell from 27% to 22%.

Read the report: bit.ly/4qzs7Gc

Today, Generative Pulse is opening early access to its standalone platform, built for every team that shapes how AI portrays a brand: comms, marketing, content, SEO and executives.

Muck Rack customers keep the ability to track AI Visibility, now in a new tab in Coverage Hub, to see how their earned media shapes what AI says. Generative Pulse goes further, bringing earned, owned and technical work together in one view.

Check out a post from @gregory on why we built it: bit.ly/4BtB2Py