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While social isn’t going away, how journalists use it is changing.
Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online
Social is becoming less about sourcing stories for journalists and more about promotion.
Question for journalists: how are you thinking about social media today? Let us know in the comments 👇
Muck Rack’s State of Journalism report highlights a few key shifts:
1️⃣ Fewer journalists rely on social for reporting (down to 21%)
2️⃣ But it remains critical for promotion (45%)
3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground
4️⃣ Safety concerns are shaping how journalists show up and engage online
Social is becoming less about sourcing stories for journalists and more about promotion.
Question for journalists: how are you thinking about social media today? Let us know in the comments 👇
