Nielsen

Radio’s history is long. Its future is bigger.

87% of adults 18-34 listen to radio every month. About half of car buyers would refuse to buy a vehicle without AM/FM.

We’ve known who’s listening since the beginning. Read the full picture → nielsen.com/solutions/audi…

18-49s spend 15 hrs a week on social. Nearly half of U.S. consumers are more open to products their favourite creators promote.

Marketers are catching up. Are you? 👀

Get the full findings in our Annual Marketing Report: nielsen.com/insights/2026/…

No. 1 @CanesFootball vs. No. 4 @NDFootball. One of college football’s fiercest rivalries returns this weekend. 🏈

Last week:
🙌 Miami–UNC: 4.6M viewers
☘️ ND–Navy: 4M viewers

Neither topped the week. Will their showdown? Find out next week. 👀

#APTop25 #CollegeFootball

Hitting “launch” is easy. Proving what a campaign actually drove is the hard part.

See how the world’s biggest campaigns are guided by data at the Nielsen Media Intelligence Lab in NYC: nielsen.com/media-intellig…
#Nielsen #MediaIntelligence #NYC

Where does college basketball fandom run deepest? 🏀

The Local College Basketball Fandom Index’s top five:

1. Lexington
2. Louisville
3. Des Moines/Ames
4. Raleigh/Durham
5. Indianapolis

Explore the full ranking: nielsen.com/insights/2026/…