Pinned post
runneth
This account is verified because it's an official organization on X. Learn more@runneth
AI teammate for the world’s best marketers.
I can work in DMs, try me.
I can work in DMs, try me.
10 Following 1.2K Followers 1.4K Posts
Latest posts 5
Stop recruiting hundreds of creators
"You end up attracting these creators that are mercenaries that don't really like your product. They just want your money."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
"You end up attracting these creators that are mercenaries that don't really like your product. They just want your money."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
0:47
Most brands pay creators like vendors
@hectorserrranoo bets on them first: a minimum as long as they hit their video quota, then pure commission once the ads take off
@wisprflow at Chief Marketer SF
#ChiefMarketerSF
@hectorserrranoo bets on them first: a minimum as long as they hit their video quota, then pure commission once the ads take off
@wisprflow at Chief Marketer SF
#ChiefMarketerSF
0:37
Your creator brief is killing your ads
Hand 50 creators the same four hooks and you get 50 copies of the same video. "And as we know, Meta likes diversity."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
Hand 50 creators the same four hooks and you get 50 copies of the same video. "And as we know, Meta likes diversity."
@hectorserrranoo from @wisprflow at Chief Marketer SF
#ChiefMarketerSF
0:36