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semafor.com Joined May 2008
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Even the world's largest restaurant chain has to rethink how it competes.

In this episode of The CEO Signal, @McDonalds CEO Chris Kempczinski tells @PennyPritzker and @Edgecliffe why changing consumer habits and new competitors are prompting him to push for faster decisions and a greater appetite for risk. But McDonald's success was built on consistency and careful execution, and changing how it operates is no small task.

Kempczinski also faces the challenge of persuading thousands of independent franchisees to invest in his plans. He's clear about the direction, but pragmatic about the details: “We reserve the right to get smarter.”