Across federal and gubernatorial races, pro-Democratic forces spent the most on Ohio in mid- to late-October, followed by Michigan and Texas.
OH: $74,080,376
MI: $59,676,668
TX: $58,754,275
OH: $74,080,376
MI: $59,676,668
TX: $58,754,275
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Across federal and gubernatorial races, pro-Republican forces spent the most on Texas in mid- to late-October, followed by Ohio and Florida.
TX: $108,107,047
OH: $107,476,952
FL: $62,338,558
TX: $108,107,047
OH: $107,476,952
FL: $62,338,558
Over $605 million has been spent on ads for state and local ballot measures this election cycle.
The measure that drew the most spending was CA Prop 50, the redistricting measure in California last year.
The measure that drew the most spending was CA Prop 50, the redistricting measure in California last year.
The volume of broadcast TV ad airings in races for governor is record-setting this cycle, with nearly 2 million ad airings on broadcast TV, as of 10/25.
This is considerably more than in 2022, 2018 and 2014, years in which the same set of gubernatorial races were on the ballot.
This is considerably more than in 2022, 2018 and 2014, years in which the same set of gubernatorial races were on the ballot.
Outside groups remained highly active advertisers throughout late October.
Candidates were out-spent by outside groups in Senate & House races by 3:1 during the last two weeks of October. Candidates for governor, however, greatly out-spent outside groups during the same period.
Candidates were out-spent by outside groups in Senate & House races by 3:1 during the last two weeks of October. Candidates for governor, however, greatly out-spent outside groups during the same period.