Getty Images

In Seattle, our North American exclusive creator community and visual content experts from Getty Images came together for a content creation event focused on New Retirees, exploring how life after 60 is being redefined through connection, purpose, and evolving family dynamics.

Guided by Getty Images’ VisualGPS research and insights, the production responded to growing interest in family and retirement-related content while addressing key gaps in existing imagery. Searches for “retired couple” have increased by 21%, yet retirement is still most often portrayed through travel, adventure, and grandparents with young children. The shoots focused instead on the everyday realities of modern retirement, highlighting active lifestyles, personal interests, meaningful friendships, and deeper connections with adult children and extended family.

Over the weekend, 7 Pacific Northwest-based exclusive creators and 12 models, including several real family members, portrayed a multigenerational family gathering to celebrate grandparents’ 50th wedding anniversary. From everyday interactions at home to a rain-soaked reunion at Luther Burbank Park, the production captured authentic moments that reflected the region’s distinctive lifestyle and evolving family dynamics.

@CanonUSA joined the event as an official sponsor, providing creators with hands-on access to the latest camera and lens technology throughout the weekend. Supported by a Canon imaging expert on set, participants were encouraged to test new equipment, experiment with different shooting approaches, and expand their creative capabilities in a real-world production environment. The partnership inspired creators to move beyond their comfort zones, refine their technical skills, and discover fresh ways of telling authentic multigenerational stories through both stills and video.

The result was a collection of premium lifestyle imagery that captures the evolving realities of retirement through a more authentic and contemporary lens, while helping creators strengthen their storytelling and production capabilities.

#GettyImages #Canon #Creative #TeamCanon #CreatebyGettyImages #CreateSeattle2026

Today, Getty Images announced a strategic content partnership with @LeeEntNews that will make editorial photography and video from its newsrooms available to our customers worldwide.

Journalists and photographers embedded in their communities bring valuable context, access and knowledge to the stories shaping our world. Their work documents not only what is happening, but also how events and issues affect people at the local level.

By combining Lee Enterprises’ on-the-ground reporting with Getty Images’ global reach, the partnership will help locally produced journalism contribute to broader national and global conversations, while extending the visibility and commercial reach of the work.

newsroom.gettyimages.com/en/getty-image…

📸 Lee Enterprises

We're proud to share that Repicturing Rural, our partnership with Land O'Lakes, has been recognized as a co-winner in the Partnerships & Brand Collaborations category at the 2026 PRNEWS Platinum Awards.

The initiative was created to help challenge outdated perceptions of rural America by expanding access to more authentic, representative imagery and visual storytelling. Through a collaboration spanning custom content creation, consumer research, and Getty Images’ visual expertise, Repicturing Rural has helped bring greater visibility to the people, communities, and stories shaping rural life today.

The recognition underscores the power of combining custom content, consumer insights, and visual storytelling with a shared commitment to expanding representation. Together, we've created visual content that challenges longstanding perceptions of rural America while delivering both cultural relevance and business impact.

We're honored to see this work recognized and grateful to our partners at Land O'Lakes for their vision, trust, and collaboration.

Learn more: prnewsonline.com/go/2026-platin…

Two Trunks. Eleven Million Images. One Collection.

In 1935, Otto Bettmann arrived in New York carrying two steamer trunks filled with photographs and prints. One year later, he founded what would become one of the world’s most significant collections of 20th-century photography.

Today, the Bettmann Archive comprises approximately 11 million images documenting the people, events and ideas that shaped modern history. What began as one person’s determination to preserve the past has grown into an extraordinary visual record of politics, innovation, civil rights, entertainment, sport, science and everyday life.

As the Archive marks its 90th anniversary, its value reaches far beyond nostalgia. Each photograph offers context and provenance - helping filmmakers, publishers, brands, educators and cultural institutions return to original visual records, uncover overlooked perspectives, and build new stories with historical integrity.

Under Getty Images’ care, the work of preservation continues. Through ongoing research and digitization, imagery once held offline is being brought forward for new audiences and new forms of storytelling, ensuring that the Archive remains dynamic, discoverable and relevant for generations to come.

Explore years of visual history with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr

#GettyImages #PictureThisNation #Archive

Rural America plays a vital role in powering communities, industries and the broader economy, yet it remains significantly underrepresented in the visual content people see every day. According to Getty Images' VisualGPS research, nearly two-thirds of Americans living in rural communities feel advertisers don’t understand them, while just 5% of popular U.S. visuals are set in rural locations.

We’re proud of our ongoing partnership with Land O'Lakes, Inc. to empower those that shape our visual culture – media outlets, publishers, brands and ad agencies ‑ to use visuals that reflect the richness of rural life today in ways that paint a more accurate picture, while meaningfully connecting with communities across the country. In 2025, we launched Repicturing Rural, a playbook offering content and perspectives that brands and media can use to tell more authentic, elevated stories about rural America.

This week, in the midst of Advertising Week NY, we’ve brought these powerful visuals to some of the country’s most visible advertising spaces in Times Square, and are expanding them to select markets nationwide on National Farmer’s Day.

Powered by Getty Images’ VisualGPS insights and custom content creation, we continue to expand the collection of data-backed modern imagery designed to help brands, publishers and media organizations better reflect the diversity and complexity of rural communities.

newsroom.gettyimages.com/en/getty-image…