Another way for our partners to connect with fans!
It’s in the game!
Our new in-game sponsor integration initiative delivers forward-thinking brands a new way to connect with fans of College Football in an environment built around game day.
Arkansas and SMU are first universities to bring real world jersey patch and on-field sponsors Into EA SPORTS College Football. @TysonFoods, @WalmartNews and @_texascapital now appear in the game. 👏
Full release here 👉 bit.ly/CFBvideogamebr…View quoted post on X
