MicroConf

If your SaaS ranks in Google’s top 10, there’s a high chance it also shows up in AI search answers. @georgechasioti of Minuttia shared that finding from a study of 5,983 B2B software products at MicroConf Europe 🧵

A tiny team from Latvia with no marketing or sales experience got 350,000 people to sign up for their AI tool without spending on ads. Agnese Jaunošāne of Ajelix broke down how at MicroConf Europe 🧵

Jacob Wright sells novel-writing software mostly to hobbyists. Dabble runs at 4% churn and has grown to nearly $2M ARR over nine years.

At MicroConf Europe 2026, Jacob explained the product principles behind it 🧵

Our first two talks from MicroConf Europe in Reykjavík are now out!

@robwalling covers which SaaS moats still hold up in the age of AI.

@einarvollset picks up from there: if anyone can copy your features in hours, where does defensibility come from?

Links in 🧵:

MicroConf Europe 2026 in Reykjavík, in 81 seconds.

Talks hit YouTube next Monday!

First up: @robwalling and @einarvollset on SaaS moats, and how to protect what you've built from AI and position your company to come out ahead.

Then SEO, Claude skills for marketing, and more.