Nowbound

Clickstrike Verified account @Clickstrike_ · Aug 23

Hiring:

We’ve got a number of positions open right now for our Tech Launch Video Studio

You’ll work on some of the biggest launches in tech this year

- Animator (add incredible visuals to talking head style videos or create fully animated feature and product videos)

- Producer (own the deliverable for clients)

- Editor (make everything look awesome, together)

Criteria:
- Must be cracked
- Must have strong portfolio to share
- Able to turn things around on tight timelines
- great communication skills

Know someone that might be a fit?
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Ty Smith Verified account @TySmithHQ · Aug 21

At @Clickstrike_ we’re hiring for a cracked producer for our tech launch videos

We’re the agency behind tons of those tech launch videos you’re seeing every day

Youll work with the most incredible Series A+ tech brands in the world and a world-class team.

The catch:

You must:
- be in NYC or SF
- be an absolute GOAT with an eye for the B2B and prosumer crowd
- have portfolio that WOWs
- owner mindset with a predisposition for action

Warm intros preferred

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clickstrike.com X Just Published the Scoring Weights Behind Its Algorithm (Here's What Actually Drives Reach) Read our guide on X Just Published the Scoring Weights Behind Its Algorithm (Here's What Actually Drives Reach) from the Clickstrike marketing blog.

Ty Smith Verified account @TySmithHQ · Aug 14

x open sourced the for you algorithm back in january but what happened yesterday is the part that actually matters: they published the scoring weights.

before this you could read the architecture and see which actions the model predicts. you could not see what any of them were worth. now you can, and the numbers reorder most of what people believe about posting here.

start with the one that should end a decade of engagement advice.

a copy-link share is weighted at 20.0.

a like is weighted at 0.5.

the single highest signal in the entire ranking system is one person copying your post and sending it to one other specific person. a like is 1/40th of that. reply is 5.0. quote is 5.0. share via dm is 5.0. a repost is 1.0. a post click is 0.4.

so the hierarchy is: forwarded privately, then argued with publicly, then reposted, then liked, and liking is close to noise.

writing for likes and writing for forwards are not the same activity. one wants agreement. the other wants usefulness to a specific person the reader has in mind. i've been optimizing for the first one for years without knowing there was a 40x gap.

Second thing. there's a boost in the scorer that requires three conditions at once: the post is not a reply, not a repost, and the author is a mutual follow. when all three are true, the reply weight goes from 5.0 to 20.0.

Mutual follows with people who actually engage with you are a structural advantage in the code, not a vanity thing. and it only fires on originals.

Third thing, and this is the one almost nobody has picked up. out of network posts get multiplied by 0.75. everybody knows that part. what they missed is the flag that applies the same 0.75 to replies and reposts from accounts you already follow. it defaults to true.

your replies and your reposts are discounted relative to your originals even when shown to your own followers. originals win from both directions.

fourth. author diversity is a decay curve, not a cap. your first post in a slate is at 1.0, second at 0.625, third at 0.44, with a floor at 0.25. volume isn't free but it isn't a cliff either. a fourth post still carries a quarter of its score.

fifth. the 48 hour age filter is a hard cutoff, not a decay. anything older gets dropped before it's ever scored. a post gets two days to exist and then it stops existing. which makes when you post a bigger variable than i'd been treating it as.

now the part i think is being reported wrong everywhere.

every writeup i've seen this week repeats that external links take a 30 to 50 percent reach penalty. that penalty is not in this code. the parameter is called OpenLinkWeight and it's +0.2. a positive number. the only url related suppression in the repo is a drop rule for urls flagged as malicious.

links do underperform. just not because you're being punished. a link click is worth 0.2 while a copy-link share is worth 20 and a reply is worth 5, and clicking out ends the dwell. you're trading a high value action for a low one. that's it.

putting the link in the reply is still the right move. the reason everyone gives for it is fiction.

one more thing worth flagging because it's being misread badly. the negative weights look dramatic. report is -234. mute is -58.8. not interested is -43.2. block is -31.2.

people are reading that as "a report is 468 times worse than a like." it isn't. there's a comment directly above the weights saying they encode both how much an action is valued and how often it happens across the network. negative feedback is rare, so the weight has to be large for a tiny predicted probability to move the score at all. it's a scaling decision, not a moral ranking.

the honest limits: the llm prompts that classify your actual text are not in the repo. neither are the trained model weights. so nobody can tell you what kind of writing the model likes. the math wrapped around the model is public. the model's taste is not.

last piece, and it's the one that explains more real-world reach collapse than any of the weights. ranking and visibility are seperate systems. ranking sets the order. a different service decides whether the post is allowed to be shown at all, and it runs two rule sets. one applies to everyone. the second applies only when the post is being recommended to someone who doesn't follow you, and those rules can only drop, never boost.

meaning a post can be fully visible to your followers and invisible to everyone else, driven by labels on your account rather than anything about that specific post. that's what people have been calling a shadowban for six years. it's real, it's label based, and there's now a tool shipping that shows you which labels you have.

the numbers aren't the interesting part. the interesting part is that the whole creator economy spent ten years optimizing for the cheapest signal in the system, and the file that said so has been sitting on github since january.

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