Proof-of-PR 🎧

Most people can't even explain what Web3 is. So how do you brand it?

@HereNowEve put it simply: brand isn't a logo or a slogan you run for a week. It's who you are and why you exist.

Brand is the base layer of your marketing stack. Everything else gets built on top of it.

Founders wait too long to start building a media presence.

@emmaontheblock on what to do before you're ready for a full earned media campaign:

🔸Start building your profile NOW, on X and LinkedIn.
🔸Know your audience.
🔸Get ahead of your own story and know who's in the room.

@nottjmiller's trick for orange pilling people? Send them $5 worth of Bitcoin on Venmo or Cash App.

Just five bucks and now they have skin in the game. They watch it move. They start asking questions. And that's the entry point.

#PRtips #TheBitcoinConference #ProofofPR

Visibility is not the same as leadership.

@AmandaWhitcroft said it best. If your influence only exists when the market is up, it's fragile.

Full episode below.

#PRtips #ProofofPR #MediaRelations

Las Vegas. @TheBitcoinConf. A brand new studio. And a camera rolling.

@zempcapital opened the doors to his newly launched @blockhash55582 studio and we filmed on the ground IRL.

This one's worth a listen. Out on youtube and podcast streaming platforms June 16th.