OOH is the vital ingredient to maximise the effect of cross-media campaigns.
Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home.
#IPAO #EffectiveOOH
Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home.
#IPAO #EffectiveOOH
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