Pinned post
How to Build a Media Company Inside Your DTC Brand ↓
1️⃣ Hire a head of content
(Start with one editor)
2️⃣ Build a dedicated studio
(Use space you have)
3️⃣ Partner with celebrities
(Spotlight employees)
4️⃣ Produce an original series
(Film with your phone)
5️⃣ Host big customer events
(Invite some local fans)
6️⃣ Invest in brand lift studies
(Track replies + shares)
@KatyMimari, @CurtisMatsko + @JasonPanzer join @mbertulli to reveal how they build content machines.
“You have an advantage if you are small, it’s organic, and you don’t have a team.”
1️⃣ Hire a head of content
(Start with one editor)
2️⃣ Build a dedicated studio
(Use space you have)
3️⃣ Partner with celebrities
(Spotlight employees)
4️⃣ Produce an original series
(Film with your phone)
5️⃣ Host big customer events
(Invite some local fans)
6️⃣ Invest in brand lift studies
(Track replies + shares)
@KatyMimari, @CurtisMatsko + @JasonPanzer join @mbertulli to reveal how they build content machines.
“You have an advantage if you are small, it’s organic, and you don’t have a team.”
0:57