Alex Elkrief

Yield is the Trojan Horse to onboard trillions of assets on-chain.

Earn programs have long been see as the most popular vehicles for retail adoption. On-chain savings accounts were touted as the future of finance. Yield-bearing stablecoins and vaults are attracting the same interest today.

I joined DeFi 5 years ago, inspired by the idea that wealth creation could be permissionless, global and democratized.

But every day users have been sidelined by an ever more complex DeFi ecosystem with misaligned incentives, malicious actors and opaque risk management. At LedgerPrime, I learned to extract money from the market. Upshift now makes this available to everyone.

Upshift is designed to change this, making secure, transparent and institutional yield strategies open to everyone. The platform leverages @august_digital infrastructure, with August now the leading DeFi brokerage and handling $7 billion monthly for institutions.

While the vault primitive is the starting point, Upshift's vision is to facilitate all aspects of the yield generation journey.

This ranges from (social) discovery and risk assessment, all the way to embedded distribution in Web2 fintechs and TradFi institutional products.

The Upshift team is laser-focused on getting DeFi into the hands of real users. We have learnt a lot from our collective experience handling billions in institutional capital - this level of risk management is what we are now bringing to all users.

Reach out if you want to build with us. We're working with top vault curators (MEV Capital, Tulipa Capital, UltraYield, MNNC Group, Ouroboros) and some of the best teams in DeFi.

Let's grow the pie together. Trillions need yield.

Earn products are the critical component to grow and retain customer float. Doing this on stablecoins via vaults makes the process infinitely more efficient, all while blockchain complexities are completely abstracted.

Excited to see this partnership with @UpholdInc and @SentoraHQ go live.

After 9 months of building, we’re thrilled to see Earn+ in @EthenaPay go live.

The financial system is being disrupted by an entirely new set of onchain primitives, infrastructure and neobanks. It’s now clear that blockchains offer a fundamentally better way to save, earn and spend. Vaults are critical to that transition. 

Congrats to the Ethena, Aave and Steakhouse teams on the launch.

For the first time, a Nasdaq-listed DAT is coming onchain on Hyperliquid through a vault. @hyperiondefi is the launch partner on @D3inc's Frontier vault, built on Upshift.

DATs spent two years buying tokens and holding them. I have high conviction that the next two are about putting those treasuries to work onchain. Vaults are how they'll do it.

This is a big one for us, and Hyperion is the first DAT to do it with Upshift. Congrats to the @D3 and @Hyperion teams on launching this unique vault.

Our first vault on Base is live: the Clearstar cbXRP Yield Vault.

Upshift now supports 30+ chains, and we've enjoyed working with @paige at the Base team to bring yield for the first time to cbXRP. Over the next few months, we're excited to integrate this and other vaults into fintechs looking to support Earn