Accor Group

Our H1 2026 financial performance is now live, highlighting solid results and a focused execution that continue to support our long-term growth ambitions. Thank you to our Heartists ® for their dedication and hard work. Read more: urlr.me/Z6b7hB

Two new hotels for Ploiești, and a first step into hospitality for one of their owners. Accor has signed franchise agreements for a 125-room Mercure and a 60-room ibis in the Romanian city, both due to open in 2028; the ibis is Elmo Prod’s very first hotel project. With more than 25 hotels in operation and over 35 in the pipeline, Romania is one of the markets Accor sees as most dynamic in Eastern Europe. ⬇️
business-review.eu/business/hotel…

45 years in Egypt, and the story keeps growing. Accor has signed 12 hotels in the country in 2026, representing more than 2,600 keys, introduced four new brands (Pullman, TRIBE, Adagio and ibis Styles) and secured 900 branded residential units across four mixed-use projects. Among the latest signings: a Mövenpick in New Mansoura on the Mediterranean coast and a Mercure in Ain Sokhna on the Red Sea. ⬇️
safariindia.com/accor-expands-…

71% of corporate buyers would promote hotel loyalty programs if they had a clearer view of the savings they generate. Value now extends well beyond the rate.
Our joint @GlobalBTA snapshot maps four expectations.
Read the article on From Change to Opportunity: group.accor.com/en/news-storie…

Hard Rock is set to join the ALL Accor ecosystem. Accor and Hard Rock International have signed a global strategic partnership: Hard Rock hotels will be able to join the ALL Accor platform and reach more than 125 million members, with point conversion and status matching between the two loyalty programmes, while Ennismore will drive Hard Rock’s hotel development internationally. Sébastien Bazin calls it “a powerful demonstration of the strength, scale and global reach of ALL Accor.” ⬇️
hotelnewsresource.com/article143680.…