ADWEEK

This month’s cover star is Charles D. King: agent, producer, and founder of multi-platform media company @stayMACRO, which is dedicated to elevating BIPOC stories.

Read our story on the Adcolor | ADWEEK 2027 Beacon Award winner 👉 adweek.it/4zvtE4Y

📷 Phylicia J. L. Munn

1/🧵The holiday ads are falling like snowflakes, and brands are wheeling out the big celebrities. @selenagomez and @tatemcrae star in a spot for @ultabeauty. @channingtatum reprises his role as @Marvel's Gambit for @dunkindonuts.

As TikTok Shop becomes a bigger sales channel, ecommerce agencies are looking to acquire specialty shops to help brands manage their presence on these platforms.

But social commerce is newer in the US, and some say it’s unclear if the gold rush will last. adweek.it/4fcrhvs

.@jamestalarico has become the first Democrat to win a U.S. Senate race in Texas since 1988.

His campaign’s social videos have earned over 3 billion organic views since launching in September 2025.

Layoffs have recently been enforced at major companies, with many more “cost efficiencies” likely on the way.

In this month's ADWEEK TV Advantage, Bill Bradley rounds up the latest news in the industry and what to expect in the long term. adweek.it/4z8nI0M