Alex Forbes

I’m the COO of Laundry Spot.

I’m also a franchisee along with @ADbriggs66 to build out 10 stores in the Cleveland territory.

Which means every process I build, I have to execute myself.

That changes how I think about things.

When I began building the Operations Manual, I was able to put myself in the shoes of a franchisee to determine if the contents would be helpful.

Or when I write a site selection playbook and then go tour 10 spaces myself, I quickly reveal which parts were useful and which parts were just words on a page.

It’s the shortest feedback loop I’ve ever had in an Ops role.

Which I think is a super power.

Also, humbling at times.

But I’d rather find the gaps myself than wait for a franchisee to tell me about them weeks or months after the fact.

Best way I know to support our franchisees is to do the job alongside them.

Perfect solution for water splashed around from the sink to get trapped behind the tile stickers and cause water damage over the years.

Kinda bummed my kids won’t get to experience 90s nostalgia.

If Microsoft would just admit Copilot and Teams is garbage and shift their focus on core products maybe we would have all had our emails today.

I had our old deck ripped out and new patio built this summer.

We have a single concrete step like this off the slider door.

The whole crew of 5-6 wrestled it most of the day and threw out their backs in the process.

Using forks and ice cubes to set these huge steps seems like a winning strategy.