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@AltriaNews
Follow us for news about Altria and its tobacco operating companies Philip Morris USA, U.S. Smokeless Tobacco Co., John Middleton, Helix Innovations and NJOY.
1/ Altria’s companies are leading the way in moving adult smokers away from cigarettes – by taking action to transition millions toward potentially less harmful choices.
Public perceptions of nicotine do not always align with the scientific evidence.
According to an ALCS analysis of PATH studies, 63% of adults who smoke incorrectly believe nicotine causes cancer, and misperceptions are even worse among physicians.
PATH studies also show that adult smokers with the correct perceptions about nicotine were more likely to switch to non-combustible products. The potential impact is significant: population modeling suggests correcting nicotine misperceptions could prevent nearly 800,000 premature deaths over 75 years. If those misperceptions worsen, the model projects 300,000 additional premature deaths.
Better information can lead to better-informed decisions, which is what we’ve advocated in our recent comments to the @CDCgov Read them here: Regulations.gov
Safe, stable, and affordable housing is foundational to strong communities. Since 2020, Altria has invested more than $12.5M in housing stability across Central Virginia.
Learn more about our Community Impact & Partnership at ow.ly/Ygwe5105LpU.
What does it take to lead the largest American company in today’s nicotine industry – to protect and build on a 200-year legacy while remaining agile and innovative enough for the future?
In just under two weeks: our CEO, Sal Mancuso will represent Altria at the @FortuneMagazine 500 Innovation Forum, where leaders across industries will discuss innovation, leadership, and the future of American business.
Sal leads an organization with a deeply rooted American legacy through the dynamic and changing nicotine landscape of today. As an executive, he ensures that Altria flexes its historical strengths to continue delivering value while remaining curious, agile, and innovative to meet the wants and needs of today’s adult nicotine consumer.
We look forward to hearing how he sees innovation driving tobacco harm reduction and informed choice, pursuing our Vision of Moving Beyond Smoking®. #F500Innovation#Leadership#FutureFocused