AppLovin

HOLOS started with powders mixed in a basement. Today, it’s an eight-figure breakfast brand with global ambitions.

Here’s the story behind the brand growing with AppLovin:
applovin.com/en/resources/f…

What makes a winning video ad during Black Friday and beyond?

We break it down into four parts to show you how to make your video ads a success. 🧵

Part one, The Hook: How you open your video

We’re pleased to share our Q3 2026 earnings results.

Get all the details here: investors.applovin.com

Mellow co-founder @ChadwKeller has spent his career identifying opportunities and challenging the way things have traditionally been done.

Mellow started with a simple observation: shopping for better sleep meant buying a pillow from one brand, a comforter from another, and a mattress from somewhere else.

There was an opportunity to build something different.

So Chad and co-founder Jay partnered to create Mellow, combining their strengths with a shared vision of building a brand that could redefine the sleep and comfort category.

What started with product samples arriving at Chad’s home turned into $140 million in year one, with $500 million the target for year two.

And they’re just getting started.

Helping ambitious businesses grow is what we do at AppLovin, and we’re proud to play a role in Mellow’s journey.

We brought Bay Area marketing leaders together for a community dinner.

The highlight: “Brag, Ask, Give.” A chance to share a win, ask for support, and offer help.

Thanks to Sam Faillace for bringing everyone together and leading the conversation.