Attain

“A transaction is a fact. An identity graph is a guess. Apple just made facts the only currency left.” - Allen Adamson, Co-founder of Metaforce

David Kaplan breaks down what Apple’s latest changes means for brands in The Outcome: hubs.ly/Q04Dw2ZX0

“A transaction is a fact. An identity graph is a guess. Apple just made facts the only currency left.” - Allen Adamson, Co-founder of Metaforce

David Kaplan breaks down what Apple’s latest changes means for brands in The Outcome: hubs.ly/Q04Dw1S-0

Our new report, co-branded with dentsu, tracks where those dollars actually land and finds a smaller wallet facing a much wider field of competitors.

On The Outcome, we dig into what that shift means for brands and how they earn their place in the mix: hubs.ly/Q04BcbXf0

With gas up 40% from last year, you’d expect shoppers to move online. But Attain purchase data, backed by Ideally survey findings, shows households hit hardest at the pump are doing something very different.

Read the full analysis here: hubs.ly/Q04B2kNz0

You can win the AI recommendation and still lose the sale.

Shoppers are using AI to narrow their options, then turning to websites and social to decide. That means marketers need to look beyond AI visibility to understand what actually drives conversion.

hubs.ly/Q04yYlS-0