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Ben Flohr

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@BenFlohrOG

Co-founder of Scale — DTC brands in health & wellness ($1B+ sales, 7M+ customers). Into AI deployment, eCommerce, and data. Always be optimizing. Food nerd.
Joined March 2026
137 Following 145 Followers 80 Posts

Latest posts 5

Ben Flohr Verified account @BenFlohrOG
Sunday thoughts. A few AI moves on my mind.

Cursor wiped a database in 9 seconds.
Salesforce: the API is the UI now.
Rufus buys without asking.
Meta opened ads to AI agents.
AWS sold 30 years of ops as agents.
Stripe shipped 288 agent products.

The pace has shifted.
Ben Flohr Verified account @BenFlohrOG
Spent way too long figuring this out. Saving you the math.

GPT-5.5 standard: $5 per million input tokens.
GPT-5.5 Pro (reasoning): $30 in, $180 out.

6x for the thinking version.

Drafts, summaries, tagging: base model. Pricing, code, agent decisions: turn the thinking on.
Ben Flohr Verified account @BenFlohrOG
Stripe shipped 288 products at Sessions last week. Most solve one thing: easy plumbing between merchants and the agents doing the buying.

Walmart proved it. Built Sparky, plugged it into ChatGPT, conversion ran ~70% of site.

The shelf is inside the agent.
Ben Flohr Verified account @BenFlohrOG
AWS launched Connect Decisions last week. 30 years of Amazon's supply chain playbook, sold as agents.

A $50M brand could swap $300K of Blue Yonder plus $150K of consulting for usage-based pricing closer to $100K all-in.

Bigger upside: it learns from your planner's overrides.
Ben Flohr Verified account @BenFlohrOG
Missed this last week.

Amazon's Rufus now places orders for shoppers — recurring buys, birthdays, price triggers, predicted run-outs.

300M shoppers, engagement up 400% YoY.

Rufus picks from product info. Keep titles, bullets, attributes clean or stop showing up.