Ben Sharf

What's the difference between a $0 brand a $100M one?

I spent two months flying around the country to find out.

Today I'm dropping the first of four episodes in a new series called BTS: Building a Consumer Brand.

Every episode I go behind the scenes with four founders at four completely different stages of building a consumer brand.

The first one features:

Franco from @rodeosnacks → $0
@tzwor from Unplugs → $1M+
@KarlsJake from @MidDaySquares → $40M+
@chunter228 from Koia → $100M+

I'm so pumped to share it with everyone. Hands down the best video I've made yet!

Entrepreneurship is a healthy blend of wanting everything done yesterday while also understanding that doing great things takes time.

Watching a 3 man team drive a multi-billion dollar company to copy exactly what they’ve built is pretty wild.

Bullish on @zachpogrob and shareaura.app

Had 5 sales calls in a row today, and all 5 people asked for the same feature that doesn't exist yet today.

Moments like this make prioritization quite easy.

Has anyone started a Twitter account sharing stories from funny sales calls?

I'm convinced a large percentage of our little bubble in this corner of the internet would never believe some of these to be true.

On the one hand, it's about better lead qualification to avoid wasting time.

On the other hand, from a purely comedic perspective, I struggle to process that people really do business this way.

It makes me realize that the bar is really so low.

Just got off a 7 min call with a guy who opened up with asking who I was and what I do (he booked the call).

Within 3 minutes, we were talking about how he's paying off his credit card debt and how an OnlyFans model he used to date is now in jail.

Why did I stay on for 7 minutes? Partially because I was in shock and partially because I could tell how badly this guy wants to find success despite being a bit lost, so a sliver of empathy came out in wanting to give him guidance.

All of this to say, I'm sure an overheard 'sales calls' account would generate some amazing material.