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A little end of year news…I will be at @CNN for another lap around the track in 2026 to offer commentary on the midterms. Glad to be a regular on @TheArenaCNN with @kasie, among other shows. Tune in!
Brad Todd
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Father of two. Maker of ads. Baiter of hooks. Co-founder @OnMessageInc. @CNN Contributor. Co-author, The Great Revolt. Read More: tinyurl.com/TheWhatFor
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The takeaway is that the political consulting industry got over-invested in negative TV, not over-invested in TV. In Senate races, positive TV, or contrast, candidate-to-camera, is what drives success. This has been true for a long while & it’s why crappy fundraisers are dead wood.
I asked @AndrewMamo5 about why tens of millions of ad dollars didn't dent Talarico in Texas, and how campaigns should think about TV ads as linear television viewership continues to declineView quoted post on X
Today was the day. Got to ring that dang bell, with some surprise visitors. Glad to have that done.
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Virtually ALL Democrat elected officials actually believe Woke 1 crap, whether they admit it now or not.
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No team is fully healthy by the playoffs. Depth is part of football. The Third Saturday is a known spot on the calendar and both teams arrange their entire year around it. Stop pretending it is not dispositive.
I for one hope the final CFP rankings have Alabama and Tennessee 4 and 5 in either order so we get to see them play fully healthy and rested on a neutral field in Atlanta or Dallas in the quarterfinals.View quoted post on X
The buildup to that game would feed nations.
