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Pleased to announce I have left AWS and will be starting a new company. Loved AWS and forever grateful for our acquisition, but it鈥檚 time to build.
Brendan Falk
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Founder/CEO @UseHercules | Prev. Co-founder/CEO @fig (acquired by @Amazon), @ycombinator @brexHQ @harvard | Australian 馃嚘馃嚭
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Panzer is an absolute weapon and we are thrilled to welcome him to the team!
Panzer was editor-in-chief at TechCrunch for 8 years and is a strong engineer.
His goal at Hercules is simple: turn his editorial judgement into a product that will help improve SEO/AEO for the 100s of thousands businesses already using Hercules. We think he is an n-of-1 in this space and think he will revolutionize the field of "content engineering".
If you're a strong content writer, are technical, and want to work with Matthew, please reach out. We are hiring!
Panzer was editor-in-chief at TechCrunch for 8 years and is a strong engineer.
His goal at Hercules is simple: turn his editorial judgement into a product that will help improve SEO/AEO for the 100s of thousands businesses already using Hercules. We think he is an n-of-1 in this space and think he will revolutionize the field of "content engineering".
If you're a strong content writer, are technical, and want to work with Matthew, please reach out. We are hiring!
Happy to say that I've joined @usehercules as Head of Content Engineering. I love what @BrendanFalk and @gurgrant and the rest of the sweet team here are creating. The future of business software is very clearly a marriage of strong foundations and complete customizability.
When I decided to go into tech journalism I didn't have a degree, I didn't have a background in writing and I had no connections to the tech world at all.
What I did have was the Internet -- the great democratizer that let my words sit on the same network as the great writers I admired. I knew I could write, but I also knew no one would hire me without evidence, so I just started my own site. I wrote over a dozen articles a day for two years until what I was producing was finally readable. Then I got a job doing it and was able to work with and learn from incredible coworkers, mentors and subjects. at @thenextweb and @TechCrunch where I was writing about and talking to some of the best product people on the planet.
Even though I've founded several small businesses over the years I grew to admire the people who had stepped off the ledge to try to build something genuinely new that could affect hundreds of thousands or even millions of people.
I wanted to build. But I knew I faced the same problem - I was 'the content guy' and I didn't know how to code. But I also knew I came to it at the right time to have the same advantage as I had 15 years ago.
It turns out that the skill sets that make you good at journalism like clear articulation, semantic precision, a systems-oriented mind, and above all, a genuine curiosity, also work well for coding agents.
So I spent the last few years retooling myself. I now have code in production, tools in use and am filling PRs as we speak and I couldn't be happier.
I'm hooked on the vision of Hercules - of bringing that same enabling power to business owners who know their world better than any SaaS provider or consultant, if they could only make it real. Let's go!View quoted post on X
Hercules launch week next week. Lots of great features and announcements coming
Pretty amazing this was more than 4 years ago. We were so early
Fig AI: launching next weekView quoted post on X
