Business Models Inc.

@amazon doesn't manage 30 business models.

They manage 5 portfolios across 7 lifecycle phases.

Most companies can't even name their second business model.

Here's what they're missing 🧵

Someone asked us last week:

"Why do you keep talking about design thinking? Isn't this about AI?"

Fair question. Here's why it matters 🧵

@amazon runs 30+ business models simultaneously. Most companies fail with just one.

Here's how @JeffBezos made it work (and what it means for your portfolio strategy) 🧵👇

Quick poll for anyone thinking about AI 👇

We've analyzed 50+ failed AI projects. The patterns are clear.

What's YOUR biggest challenge right now?

(Vote below, then read on)

Most companies pursuing AI are solving the wrong problem.

They ask: "How do we implement AI?"

When they should ask: "What problem are we trying to solve?"

Here's the $2M mistake we keep seeing 👇