Busara

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Busara was invited as a strategic partner by World Resources Institute, alongside organizations including FAO, Global Alliance for Improved Nutrition (GAIN) and The World Bank Group, to the launch of the Homa Bay County Food Loss and Waste Reduction (FLWR) Action Plan, formally launched by HE Danish Otieno Onyango, Deputy Governor of County Government of Homa Bay on 23 September 2026 as Kenya seeks to reduce Food Loss and Waste by 50% by the year 2023.

Busara’s participation was intended to recognize its existing work on food loss and waste and the application of behavioral science to food systems, and to provide an opportunity to showcase our work to key stakeholders.

During the event, Juhi Jain, Director, FARM, shared how behavioral science can help address food loss and waste by understanding the human decisions that contribute to losses across the supply chain as well as at the consumption level. She highlighted practical examples across the value chain and the various intersections in which FLW can happen. From how produce is packed, loaded, and transported; how tools like cold storage units can be better designed for traders' practical use, and how consumer decisions around visually imperfect produce affect purchasing.

Juhi also shared FARM’s work with the Posner Foundation in traditional markets in Kenya and Nigeria on visually imperfect produce, and where targeted interventions increased willingness to purchase imperfect produce by 22%, while reducing spoilage and increasing vendor sales. Busara is excited to further its work and leadership on Food Loss and Waste, specially in Sub Saharan Africa and work with governments and partners to support.

Read our publications in detail (link in comments)

An enlightening conversation on leadership, courage and the work of building peace by Wahu Kaara organized by Busara, @CMDKenya and @Badili_A at the Busara office.

You can catch the live conversation here:
youtube.com/live/7cRdEhQDE…

Understanding people goes beyond knowing who they are. It requires understanding why they make the decisions they do and how those decisions are shaped by their everyday realities.

The GRACE Persona Toolkit brings together behavioral science and human centered design to help researchers, practitioners, and programme teams create evidence based personas that strengthen intervention design. From defining research questions and gathering behavioral insights to applying personas in communication, programme design, and continuous learning, the toolkit provides a practical framework for designing with people rather than assumptions.

On 25th September, Busara and @CMDKenya will host Wahu Kaara, peace and political activist and Nobel Peace Prize nominee, at the Busara office, for a candid conversation on Leadership, Courage and the Work of Building Peace.

Wahu's journey spans some of the most defining chapters in Kenya's democratic history. From her activism as a university student, to her role in the struggle for the release of political prisoners at Freedom Corner, to decades of work in peacebuilding, women's rights and debt justice, her story offers a rare, first hand account of how ordinary citizens have shaped democratic change.

We will be looking forward to engage directly with the choices, values and lessons behind a lifetime of civic leadership, and to reflect on what they mean for how we lead and participate today.

Look out for reflections on this event coming to you soon.