A community that got together organically through a genuine interest is no longer organic once fueled and harnessed by a profit-motivated company, @CornellSoc prof Benjamin Cornwell tells @CNBC. Members may “lose faith in the original purpose" or drop out. cnbc.com/make-it/2026/1…
www.cnbc.com Brands are sponsoring IRL communities. Some experts say that could spell their end Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community. 
