Crystal Carter (she/her)

Thank y'all for the amazing feedback ☺️ I was so pleased to be a part of this @googlesearchc series with @g33konaut.

An AI Search FAQ❓I get is: How can web publishers thrive with search clicks in flux?

My answer? Don't think about Google as the ONLY source of a click.

At @Semrush Spotlight, the team asked this question and I explained that...

Publishers should be looking at lots of different channels and lots of different options for getting their content out there and for engaging their audiences.

That includes the click. It includes traffic from Google.
But it also includes:
📩 Your newsletter
▶️ Your YouTube channel
📱 Your social media feeds

Tapping into all of these gives you insurance and gives your customers value. Whether clicks from search hold or not, you have other ways to reach and convert your audience.

AND....

It also makes you more visible on AI because ChatGPT, Gemini etc, they all tap into YouTube, Reddit and social media (data here: ai-visibility-index.semrush.com). And with Google's Personal Intelligence, they're tapping into email feeds as well in order to inform their answers.

So diversifying isn't just a hedge against losing the click. It's how you show up in the places AI is already looking.

To win today, you can't rely on one source. Look at all of the options and all of the channels available to you as a brand. It's absolutely one of my rules of AI search and should be one of yours too.

Still dealing with PHP vulnerabilities 🙏 there is another way...

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The migration itself? An AI agent does the heavy lifting.

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🌐 hosting
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Worth being clear on: no platform is immune to security issues. The difference is who is responsible for finding and fixing them.

Check the Wix Headless migration guide:
wix.com/blog/migrate-w…

Y'all, I LOVE being right! 🤣 I *really* love it, and in my AI Search book, I say YouTube is:
🥇 "a massive destination for AI-driven traffic"
🥈 "surfaced systematically across almost every major chatbot platform"
🥉 a channel where both the transcript and visuals "play a measurable role in how AI systems perceive and describe your business"

Now I KNEW I was dropping gems 😏 but new @semrush data confirms it AGAIN.

💯 YouTube is one of only two domains in the top 100 for both mentions and citations on all four AI platforms, in both the UK and US, EVERY MONTH
🏆AI Overviews cite YouTube 83.2M times
💅 YouTube is cited 2.3x more than the next most popular source

Check the data for yourself here: lnkd.in/eSfKQQnX

This is what @wix means when we say "Enterprise Grade Security" 🙌