I didn't see anyone with six fingers!
OpenAI, calm down. I can only type so fast. Let’s cover the new releases and why they matter:
Since last Thursday, @OpenAI has launched ChatGPT Pulse, Commerce in chat, parental controls, and Sora 2 + Sora app.
Here’s the full rundown:
- ChatGPT Pulse (preview): Pro users on mobile can now get a daily, proactive research cards based on your chats, feedback, and optional calendar. You can thumbs-up/down and curate what shows next. Why does this matter? AI is getting more proactive! You won’t have to prompt all the dang time!
- Commerce in chat: OpenAI rolled out Instant Checkout using the open Agentic Commerce Protocol (built with Stripe). You can already buy from U.S. Etsy sellers inside ChatGPT, with Shopify merchants “coming soon.” Why does this matter? ChatGPT was already being used to shop and browse, now it’s going fully vertical. More “complete” experiences will happen inside ChatGPT.
- Parental controls: New teen safety features now let parents link accounts, set limits, and dial down sensitive content. It’s imperfect (and will evolve), but this seems to be the most concrete teen-focused guardrail set we’ve seen from them to date. Why does this matter? AI is becoming more integrated into our personal lives and full families are signing up for it as an app they use together, this was the obvious next step.
- Sora 2 + Sora app: A major step-up in physical realism and control, now with synced dialogue/SFX, plus a new (currently) invite-only iOS app that looks and feels like TikTok, but for AI-generated video only. Cameos let friends appear with consent and revocable control. Available in US/Canada first. Why does this matter? Meta and TikTok own a huge part of the commerce chain because of a social-first strategy, OpenAI wants a piece of the pie.
Overall: more proactive and personalized systems, more vertical integration, more connections with family and friends, and more weirdness still to come.
What say you on these releases?
Stay tuned for more. Dev Day is in less than a week 👀View quoted post on X
