80% say AI made them more productive. Only 37% say it moved company EBIT.
Studios buy tools, skip the rewiring. Our $1M split: 30% change management, 25% UA creatives, 25% code, and expect the real bill to run 30%
Full breakdown: tinyurl.com/4fb8z3u8
Studios buy tools, skip the rewiring. Our $1M split: 30% change management, 25% UA creatives, 25% code, and expect the real bill to run 30%
Full breakdown: tinyurl.com/4fb8z3u8
www.deconstructoroffun.com How Game Studios Should Allocate AI Budgets Where game studios should spend AI money, including 30% on change management, why real AI spend runs 25-30% over plan, and what it means for junior hires. 
