Derek Perkins

Keyword Rank Tracking Done Right by @nozzleio

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We just published some new research on a specific type of Google poisoning where they ignore the majority of the words in your query. This has been going on since early 2026, though it did spike in the last month alongside the rest of the poisoning.

We also updated our original post with data about page 2 and the poisoning problem is significantly worse than originally reported.

cc @rustybrick @lilyraynyc @glenngabe @brodieseo @CyrusShepard

Google has been testing anti-bot measures that eliminate all client side links in favor of google. com/goto... server side redirects. It was widely reported the first week of August from the first major test, and as of this morning, we're seeing near 100% rollout across several residential ip providers. Here's a chart showing the percentage of goto only SERPs we've fetched over the last ~4 months of the test.

At Nozzle we've been discarding those so that our customer data isn't polluted with opaque links, and the percentages were low enough that it wasn't an issue.

If this continues as is, we're looking at something akin to the num=100 rollout from last fall. The goto links can't be decoded, so providers will have to follow the redirect links. While that works in small scale tests, Google seems likely to make that tough, since each SERP will have hundreds of links to decode.

cc @rustybrick @brodieseo @glenngabe

Please stop requiring me to auth multiple times per day @googlecloud. gcloud makes me do it, then you kill all my open tabs in the Cloud Console, requiring my passkey for every open tab individually.

One of my favorite people in the world,@noahlearner, is going to be in town next week for skiing and an SEO meetup. He is so genuine, runs the biggest SEO community, and loves to connect with people.

He's been building awesome tooling for years for both agency and enterprise use cases, and AI has accelerated his productivity. He's going to share specific tools he has built, and nobody is more transparent about the process than Noah.

You'd be hard pressed to find a better way to spend a Wednesday night than this, so come join us next week from 6:00-8:30 at the Big Leap office in Lehi! Food and drinks will be provided.

luma.com/4kwvoiy6