TheDifferenceEngine

A lot of commentators think Tesla's "first mover" advantage is formidable, but despite its redefinition of the EV category, the rapid introduction of competitors stands to upend the way we evaluate the category and the hierarchy of brands within it. buff.ly/3EfZ2d9

The main innovation of this generation of electric vehicles is in the interface, not the battery packs - and its the screens, apps and other software-powered features that are driving the luxury experience. buff.ly/3EfZ2d9

As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of automotive luxury is ripe for disruption. buff.ly/3EfZ2d9

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