Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads. buff.ly/RLOanaa
Digiday
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As media orchestration becomes more automated, it creates a paradigm shift for marketers. Partner insights from CMI Media Group. buff.ly/02rhmTk
digiday.com How interconnectivity is unlocking enhanced cross-channel performance Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult... A recap of the sessions and insights coming out of Digiday's Fall Media Buying Summit, which centered on AI's impact on the media agency world. buff.ly/EQSxpbj
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities. buff.ly/CsvjuOV
Ad tech’s winners and losers emerge as CTV growth masks open-web struggles. buff.ly/u6r2q97
