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Flora Kelly

@ESPNFlora

Hi, I'm Flora | SVP @ESPN Research & Analytics | bringing you thoughts on fans, sports & media trends
espn.go.com Joined October 2009
507 Following 30K Followers 2.3K Posts

Latest posts 5

Flora Kelly @ESPNFlora
One of the more interesting stories behind College GameDay’s growth is who is watching.

Teen viewership is up 38% vs. last year, while women continue to make up a growing share of the audience—now at 35%, above the typical studio show
Courtney Clawson @courtclawESPN Oct 9
Via @ESPNInsights 👀
Amidst a record-setting 2026 season, women and younger viewers are fueling @CollegeGameDay's continued growth 📈
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Flora Kelly @ESPNFlora
The WNBA continues to show its strength

Both Sunday playoff games were up significantly vs. last year while going head-to-head with NFL games

Liberty/Lynx 1.2M, +26%
Fever/Aces 2.1M, +122%

Fever/Aces was also ESPN’s 3rd most-watched WNBA playoff game ever
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Flora Kelly @ESPNFlora
A Saturday sweep for ESPN

ESPN on ABC had the 3 most-watched college football games of the week — taking the top spot at noon, late afternoon and prime

Texas/Tennessee led the way at 9.7M, peaking at 12.9M in the final minutes. The biggest noon game on any network this season.
Flora Kelly @ESPNFlora
MNF off to a record start despite heartbreaking Dart injury. A strong sign of the interest in Giants-Rams was audiences grew 31% from kickoff to halftime — well ahead of the typical 20% growth we saw on average across ESPN/ABC MNF games last season.
ESPN PR Verified account @ESPNPR Sep 23
Monday Night Football’s historic start to ESPN’s Super Bowl LXI season continued with a record-setting Week 2 audience🏈

Details: bit.ly/4hJNwdS
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