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Nizar Abdul-Halim | Post-Purchase Funnels

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@EcomNizar

🇱🇧 🇨🇦 I add millions in profit for 8–9 fig brands w/ post-purchase funnels | 100% performance-based | 200+ brands managed
Work with me 👉 linktr.ee/nizarabdulhalim Joined November 2022
702 Following 4.6K Followers 5.6K Posts

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Nizar Abdul-Halim | Post-Purchase Funnels Verified account @EcomNizar
I wasn’t sure if I should share this…

I thought if I revealed it, I’d lose my edge

But it doesn’t matter anymore

I figured out how to consistently make brands $100k+/month in pure profit — without touching ads

We do it all with post-purchase funnels

I decided to break down the exact framework we use

This post probably won’t get crazy engagement

But for the ones that find it — it’ll change your entire approach to growth

Bookmark this:
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Nizar Abdul-Halim | Post-Purchase Funnels Verified account @EcomNizar
I get this question all the time.

Everybody asks me, "How can I get around having a checkbox to upsell people on a subscription for those that don't take it on the front end?"

My answer is always the same: "Why the fuck would you upsell somebody a subscription when they purposely deselected your auto-selected subscription on the front end?"

You should always focus on. segmenting OTP and selling bigger bundles, higher AOVs, and just trying to milk as much money as possible from each sale day one.

Even if it's just 20% of your customers seeing this, you can actually improve your funnel contribution significantly by doing this.
Jacob Verified account @jforjacob Aug 1
for subscription brands running post purchase upsells

You should not try to upsell non subscribers onto a subscription

Instead you should be upselling them a 6 month or 12 month supply upfront at a discount

1. Will likely be worth more than the LTV of your average subscriber

2. You get that money collected on day 1 instead of having to wait for up to a year for a subscriber tp pay you that

3. Take rate can be surprisingly high on these if framed correctly

Do not fall into the trap of automatically thinking that subscription is always where the money is
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Nizar Abdul-Halim | Post-Purchase Funnels Verified account @EcomNizar
Best statics in the game right here
seb | static ads Verified account @sebastian_dtc 2d
$110k spent on our statics on L30. none of the top spenders here are offer/bof ads.

this brand took us 2 months or so to figure out. some times its sooner, sometimes its longer

but the right partner really is the key to success for us
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Nizar Abdul-Halim | Post-Purchase Funnels Verified account @EcomNizar
I've got $100,000 set aside this month with your name on it.

We're paying $5k for every 8 or 9 fig brand you introduce us to that we onboard.

If it's your own brand, we take $5k off your first month instead.

That's 20 intros and then it's gone.

If you don't know who I am, I run the largest post-purchase CRO agency out there powering the largest brands on Shopify.

We took the front-end split testing playbook and re-engineered it for the backend to push higher AOV's and profit/order. All 100% performance based.

We currently generate north of $25M per month in post purchase revenue for 150+ brands.

True Classic, Portland Leather Goods, Ancestral Supplements, Goda, Smooche, and plenty more you'd recognize.

@aftersell trusts us to drive growth for their most prized partners.

They just published a case study on our work with Portland Leather Goods, a legacy 9 fig brand (300% lift in post purchase revenue per visit).

BFCM is less than 3 weeks out. At 8 and 9 figs, a dialed funnel over those 4 days can be worth millions in profit

and most of these brands are heading in with a thank you page nobody has touched since they installed the app.

All you have to do is make the intro.

DM me, connect us, and we'll take it from there with a free audit and strategy call so nobody walks into BFCM blind.
Nizar Abdul-Halim | Post-Purchase Funnels Verified account @EcomNizar 6d
The company that builds the best post purchase software just published a case study on our work.

Portland Leather Goods is a 9-fig legacy brand with thousands of products.

Loyal repeat customers.
Huge catalog.
And even their best buyers were missing products they'd love.

Their ecom team was stretched thin. Merchandising the site, getting people through checkout.

Post purchase was nobody's full time job.

So they handed it to us.

The first thing we killed was the one-size-fits-all offer.

New customers got one funnel.
Returning customers got another.

Every offer was built around what that shopper just bought and the collections they'd bought from before.

A first time buyer and a 5th time buyer shouldn't see the same upsell. Most brands show them the exact same thing.

Then we rebuilt the page itself.

Not a product image with "10% off" slapped on it. A full landing page with real visuals, copy, and reviews that made the offer feel like the obvious next step.

We even used it to move overstock without discounting the main site.

Then we tested. Every single week.

New angles. New offers. New layouts. Weekly performance reviews.

Result: 300% increase in post purchase revenue per visit.

Upsell revenue up. Conversion up. And their team got their time back.

We also worked with @aftersell to tune their Rokt Thanks placement, which has added $150k+ profit on top.

Matt from PLG put it best:

"Our internal team should be working on the most important conversion, the first order."

That's the trap most 8 and 9 fig brands fall into.

Your team is (rightly) obsessed with the first order. So post purchase gets set up once and forgotten.

Meanwhile every buyer you paid to acquire lands on a page nobody is touching 🤡

Full case study in the reply below
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