And this is why marketers shouldn't feel shame if they don't have experience with every tool. This landscape is WILD! 👀
Released just minutes ago, the new 2025 Marketing Technology Landscape!
Over the past 15 years, it's grown to over 15,000 products.
That's a staggering 100X growth — 10,156%.
But beneath that mind-numbing number is a fascinating story of how marketing and martech are evolving in the age of AI.
While the scale of the landscape grew a modest 9% from 2024 to 2025, mostly with new AI-native martech startups, it also saw significant churn from the previous generation of martech ventures.
I've written up some of my "hot takes" on this hot mess on chiefmartec:
chiefmartec.com/2025/05/2025-m…
It includes a hi-res, clickable 40MB PDF of the landscape that you can print wall-sized if you'd like.
But if you want an even deeper dive into the dynamics at play here, I also include access to our 132-page State of Martech 2025 report that was just published today as well.
This epic labor of love is joint production between myself and Frans Riemersma of MartechTribe and a small army of researchers and volunteers around the globe. I've often called Frans my brother-in-martech, as it's quite possible that his passion for this project even exceeds my own.
May a thousand slide decks now be updated!
#martech #marketing #AI #MartechDayView quoted post on X
