The growing role of #syntheticdata in overcoming #AI challenges - expresscomputer.in/guest-blogs/th… | #technews #technology #futuretech
Express Computer
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One of India’s oldest, most respected IT publishing brands (part of the Indian Express Group). Covers enterprise tech, e-governance and related topics
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Who is accountable when an #AI agent makes a business decision? - expresscomputer.in/guest-blogs/wh… | #technews #technology #futuretech
“Technology changes. Markets change. Channels change. People do not.”
For Kaustubh Patki, that belief was forged over more than 25 years in enterprise technology marketing—across RSA, Veritas, Micro Focus and OpenText.
One campaign looked perfect on paper. Strong messaging. Compelling creative. Healthy metrics. Almost no business impact.
That experience changed how he measures success.
This week, #CMOChronicles returns with the next voice from India’s enterprise marketing leadership - Edition #4: Kaustubh Patki, @OpenText
#Marketing #B2BMarketing #OpenText #MarketingLeadership
@srikrp @NivedanPrakash @H_Y_DESAI @Prabhasjha3110 @AparnaTawade
For Kaustubh Patki, that belief was forged over more than 25 years in enterprise technology marketing—across RSA, Veritas, Micro Focus and OpenText.
One campaign looked perfect on paper. Strong messaging. Compelling creative. Healthy metrics. Almost no business impact.
That experience changed how he measures success.
This week, #CMOChronicles returns with the next voice from India’s enterprise marketing leadership - Edition #4: Kaustubh Patki, @OpenText
#Marketing #B2BMarketing #OpenText #MarketingLeadership
@srikrp @NivedanPrakash @H_Y_DESAI @Prabhasjha3110 @AparnaTawade
Wishing you a festival full of joy, warmth, and happiness! May your home be as bright and warm as the Diwali lights. #HappyDiwali #TechSenate
Technology Senate South
27 - 28 November 2026 | Trident Hyderabad
Technology Senate West
12 - 13 February 2027 | Gateway Nashik
@srikrp @NivedanPrakash @H_Y_DESAI @ravignair @Prabhasjha3110 @AparnaTawade
Technology Senate South
27 - 28 November 2026 | Trident Hyderabad
Technology Senate West
12 - 13 February 2027 | Gateway Nashik
@srikrp @NivedanPrakash @H_Y_DESAI @ravignair @Prabhasjha3110 @AparnaTawade
0:21
“It turns marketers from production workers into strategic directors.” — Krishna Kumar Puravoor, @RedHat
Read the full story → t.ly/ED3cmo
CMO Chronicles | Edition #3
@srikrp @NivedanPrakash @ravignair @Prabhasjha3110 @AparnaTawade
Read the full story → t.ly/ED3cmo
CMO Chronicles | Edition #3
@srikrp @NivedanPrakash @ravignair @Prabhasjha3110 @AparnaTawade
