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@Freshfields

Freshfields is a global firm with over 280 years’ experience of anticipating change, setting new standards and shaping the future of law.
freshfields.com Joined June 2008
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Freshfields Verified account @Freshfields
The European Commission has published its proposal for the Digital Fairness Act (DFA) – the first directly applicable EU regulation on fair B2C commercial practices, both offline and online. It will reach further than most businesses expect.
Here is what you should watch:
🔹 Dark patterns and influencer marketing face new restrictions
🔸 Personalized advertising and pricing fall in scope, especially where minors or vulnerable consumers are involved
🔹 In-app currencies, loot boxes, and pay-to-win mechanics are targeted
🔸 Addictive design features like autoplay would be subject to new rules for all consumers
🔹 Dynamic pricing and virtual queues in event ticketing face new transparency requirements
🔸 Subscription flows, free trials and cancellation would be harmonized
 
Alongside the DFA, a proposed revision of the Consumer Protection Cooperation (CPC) Regulation would give the Commission direct investigatory and enforcement powers over certain cross-border consumer protection infringements.

These proposals are at an early stage, but businesses should assess impact, document design choices and engage with policymakers now.

Learn more in our latest briefing: okt.to/savHYy
Freshfields Verified account @Freshfields
We have advised AST SpaceMobile, Inc. on its joint venture with Rakuten Group, Inc. to establish Rakuten AST, Inc., which will utilize a Government subsidy of approx. $1bn to build and operate a Japanese-flagged mid-band low Earth orbit satellite constellation capable of providing direct-to-device communications to commercially available smartphones.

Learn more: okt.to/OByfAG