Pinned post
Gemma 🍳
Verified account Mantle@Gem3a
Ecosystem marketing at @Mantle_official.
Views are my own.
Views are my own.
2.8K Following 3.8K Followers 8.2K Posts
Latest posts 5
👀 here is how we split the work
Me filming TikTok video
Eren writing real thing
Good team good tek
Me filming TikTok video
Eren writing real thing
Good team good tek
View quoted post on X
Tokenization
If your in AI, pivot to tokenization.View quoted post on X
I don't think many understand creating content is the real business that sells whatever the product you build for 24/7 better than a salesman.
Head of content might be the hardest marketing hire right nowView quoted post on X
Here's why:
1. everyone is looking for a unicorn
Companies want someone who can write, strategize, manage creators, understand analytics, run a podcast, do video, handle social across all platforms, be chronically online and ideally also have a personal brand
That's a full team but the budget says one headcount
2. the role is different everywhere
Head of content at one company means ghostwriting for the founder.
At another it means managing 10 creators.
At another it's basically running a media company
So someone's experience rarely maps perfectly to what you need. and the ones whose experience does map?
They have options and they're expensive
3. taste can't be hired from a job description
You can screen for writing skills and strategy. You can't screen for cultural intuition.
4. good ones don't stay long
The best heads of content build personal brands alongside the company. Eventually they either outgrow the role or start their own thing
5. everyone thinks they can evaluate content
Your head of content spends half their time defending creative choices to stakeholders who posted on linkedin twice last year
