Google Ads

1/11 Still resizing and localizing holiday ads by hand? Here's how to get unstuck.

In our second Creative Drop, Google Ads Product Managers Mindy Lin, Charles Boyd, and Max Hagler share 3 ways to get your holiday campaigns ready with Google AI:

1. Translate text copy, keywords, and landing pages into 15 new languages in minutes with campaign-aware AI in Google Ads

2. Turn everyday product photos into festive, brand-compliant scenes in Asset Studio

3. Get higher-quality holiday videos faster with Gemini Omni 1.2 and run a one-click A/B test on visual hooks

What’s working in Google Ads accounts right now - and where are marketers hitting friction?

Back from the Inside Google Ads conference in Toronto, @adsliaison shares her 5-4-3-2-1 roundup of practitioner pro tips, hallway chats, and tactical plays: goo.gle/4yZnNn6

Still bidding the same for new and existing customers? That’s money left on the table when peak demand hits. 💸

In experiments run by Measured among global advertisers, on average, Google and YouTube drove 25% more conversions from new customers than paid social.*

3 steps to capture those new buyers with a new customer acquisition (NCA) goal:

🔌 Flag new customers:
Connect first-party data sources and your conversion tag.

🧭 Choose your goal mode:
Our recommended starting point for customer value is 2X average order value (AOV). High Value New Customer Mode is rolling out this week to Shopping campaigns.

💰 Set bids and budgets:
Keep NCA budgets separate with a +20% scaling buffer.

Full guide below 👇

*Google n=192 studies / 41 brands; Social n=394 studies / 44 brands; Feb 2026 - May 2026.

Are your Search campaigns still built for 3-word keywords? People are searching in full conversations now.

@adsliaison breaks down how shifting search behavior affects your campaigns in the latest Ads Decoded. Read the newsletter -> goo.gle/4svN86N

Are outdated bidding habits costing you peak season sales?

Smart Bidding adapts in real time when holiday demand surges. Here are 3 moves to capture peak demand without sacrificing ROI:

1. Adjust budgets and targets in real time without worrying about resetting learning

2. Look beyond a 24-hour snapshot and review performance over 1 to 2 conversion cycles

3. Uncap budgets and align CPA and ROAS targets with current holiday business goals

Full guide below 👇