IARD

Today, we are proud to officially launch our refreshed brand identity.

Ten years on from our founding, this refreshed design captures our renewed commitment: to promote responsibility in alcohol consumption and to reduce harmful drinking globally.

We will be revealing other changes over the course of the coming weeks, and are excited to share new content and new approaches that we're sure you'll find informative and useful.

Stay tuned!

As #Songkran festivities unfold across Thailand, IARD celebrates initiatives creating safer celebrations for all.

We applaud efforts to reduce harmful drinking, including @Pernod_Ricard 's "Drink More Water" campaign in Bangkok.

Wishing everyone a joyful & safe Thai New Year!

🚨We just launched a groundbreaking 2025 Report on Underage Drinking, covering 66 countries worldwide.

Our analysis shows that a whole of society approach works, with underage drinking declining or stable in 58% of 66 countries studied. But that’s not all!

There are major reductions in underage drinking of 40% or more in countries like the US, Australia and Japan.

How are we working to prevent underage drinking?

IARD and our members have gone above and beyond in our efforts to prevent underage drinking through:

✅ Label warnings reaching billions of consumers yearly
✅ Digital protection achieving 98.2% compliance with platform partners
✅ Point-of-sale barriers preventing youth purchases
✅ Prevention messaging educating communities on zero youth consumption

The report also highlights successful case studies from around the world where IARD members took action to prevent underage drinking.

Read the full report: tinyurl.com/4f3zyhmh

At IARD, we’re not just talking about change – we are making it happen. 🚀

Our Global Standards are here and they are a game-changer as we collectively work to:

✅Empower adults to make informed choices 🧠
✅Protect young people from underage drinking 🛡️
✅Tackle harmful drinking through workplace policies & community campaigns 🤝
✅Drive responsible innovation to prevent underage appeal 🚫

Learn more: bit.ly/3FvZkjc

#ResponsibleDrinking  #ModerationMatters

🏈 The Super Bowl is almost here! Millions of fans will be tuning in this Sunday for the biggest game of the year, celebrating with friends, food and possibly a few drinks. But while the fan focus is on touchdowns and team spirit, there’s one play that shouldn’t be left to chance: getting home safely.

IARD member @Diageo has teamed up with the National Football League (@NFL), @Uber and Mothers Against Drunk Driving (@MADDNational ) to launch “Take a Minute. Make a Plan.”

This campaign encourages fans to take just one minute, out of the 690 minutes they spend thinking about football each week, to plan a safe ride home.

At IARD, we cheer on all our members’ initiatives to tackle harmful drinking. So as we gear up for Super Bowl Sunday, let’s all take a minute to make a plan, whether that's designating a driver, booking a ride, or using public transport. Because the best plays happen when everyone gets home safely.

#ResponsibleDrinking #ModerationMatters #SuperBowl