Personal AI agents now flag problems before you ask, and Meta reported 10M+ Muse users in October. INMA’s Jodie Hopperton asks what that means for news organisations: ow.ly/B8J55105FA3
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International News Media Association (INMA) is the leading provider of global best practices to grow revenue + audience of news media companies across platforms
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At Glide, AI that drafted whole articles got almost no traction. Editors favoured small tools that cut clicks. Nedim Dedic explains why AI belongs inside the CMS, not bolted on: ow.ly/w8YZ5105FxB
Kauppalehti’s market services were shrinking while Finland’s investor market grew. After a user-first rebuild with targeted AI, it saw 6x–8x more investor tool usage and 5x more sessions: ow.ly/NIuZ5105Fx6
A 34-year-old FT subscriber reads the news through an AI bot she built herself. If the FT blocked it? “I would definitely unsubscribe.” ow.ly/tsFS5105gKH
Agentic traffic tripled in September, and publishers are its top destination. But agents rarely see ads. How should publishers count, identify, and monetise them? ow.ly/lz6X5105gKt
