Capacity | Web 3 Marketing

I just rebranded.

Over the past months, I’ve been researching and analysing the Web3 ecosystem and its market. It dawned on me that Web3 doesn’t need more marketing. It needs better go-to-market strategies, smarter distribution, and partnerships that actually create value.

This can be done by anyone, but as the digital space evolves, it’s best to adapt and grow with its pace. It’s no news that AI is taking over, and incorporating it into workflows makes results more efficient and faster. That’s why I’ve decided to include AI-powered workflows into marketing.

That’s the focus now.

I’m CAPACITY — building at the intersection of:

→ Web3 growth marketing
→ Go-to-market strategy
→ Strategic partnerships
→ AI-powered growth systems

I’ll be sharing practical playbooks, breakdowns, experiments, and systems around how AI can help Web3 teams research markets, find better partners, and execute growth more efficiently.

And no, this is not the regular AI hype or vanity metrics. Just practical ways to help Web3 projects reach the right people and grow → and how you can use them too.

Stay with me.

Founders, the truth no VC will say to your face:

Going $1M → $4M → $12M → $30M → $75M in 4 years used to make you a star.

Today, that's what Lovable & Legora did in 9 months.

The game has changed. It's no longer about building a good business.
It's about building a BFI business — Big F_cking Idea — or nothing.

Stable growth is no longer VC attractive.

I can't emphasize this enough:
→ Pick a skill.

→ Show up.

→Build a brand.

→Get freaking good at it.

Your future self will thank you!

I've spent 4 years on Twitter, yet today I discovered you can save a screenshot of a tweet straight from the "Copy link" option.

4 years on this app and I'm still finding hidden features. 😂

Indeed, you never stop learning!

This is how it works via android ↓

Dear founder, your product won't sell itself.