Informa TechTarget

Your AI agents just got smarter.

Buyer Intelligence is now available via MCP Server, bringing person-level intent data directly into Claude, ChatGPT, Copilot, Gemini, and custom AI systems.

Powered by 1.9M daily intent signals from real tech decision-makers.

Faster insights. Smarter strategies. Precision engagement. 🤖✨

Get the full story: bit.ly/4hLUvC2

Don't miss our session at OpsStars 2026! 🎤

Join Informa TechTarget to learn how modern go-to-market teams use opted-in intent data to prioritize contacts and accounts, support sales conversations, and drive better business outcomes.

Discover how to:
💡 Turn intent signals into revenue opportunities
🤝 Build trust with skeptical buyers
⚡ Leverage first-party data to power your AI GTM motion

Driving Smarter Go-to-Market: The Power of Opted-In Intent Data
📅 Monday, October 5th | 11:25 AM - 11:55 AM PDT

Learn more 👇
events.informatechtarget.com/opsstars2026

Time is running out to secure your spot at #ITTSTRATA Austin 2026 ⌛

📅 September 22, 2026 | 📍 Westin Domain, Austin, TX

Join senior GTM leaders for a half-day of actionable insights and high-impact networking.

What's included:
🎯 Keynotes from industry leaders
🎯 Fireside chats on trends shaping buyer decisions
🎯 Networking breakfast & lunch reception
🎯 Strategies that drive real ROI

👉 Secure your spot: informatechtarget.com/strata/austin/

See you in Austin! 🤠

Content diversification isn't a new concept 💭 In 2026, it's a completely different game.

Recently, Byrony Seifert shared what surprised her most this year: AI and GEO have fundamentally reshaped how we think about content.

Producing a batch of white papers and hoping they reach the right audience? That doesn't work anymore. Today, it's about how you service content across an entire landscape and how AI picks up, interprets, and surfaces that information.

The brands that win are the ones thinking beyond the format. Meeting their audience wherever and however they consume content.

Think beyond the channel. Think beyond the format💡

⏰ Last chance to register for #ITTSTRATA Dubai!

B2B marketers from across the MENA region will come together to share ideas, tackle today's biggest marketing challenges, and learn from real-world experiences.

Join 50+ B2B marketing peers for 1 day of learning, networking, and 4 real-life, example-filled sessions designed to spark new ideas and practical takeaways. 💡

If you haven't secured your spot yet, now's the time. informatechtarget.com/strata/dubai/

📅 15 September 📍 Dubai