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Hello Everyone,
Ending Our Storage Service and Delivering Your Bottles
We owe you an update, an explanation, and clarity about what comes next.
After nearly four years of work, we must acknowledge that we have been unable to make InterCellar鈥檚 business model economically viable. We will therefore stop storing bottles on behalf of our customers and arrange their delivery.
*If you have bottles stored with InterCellar, please visit Intercellar.io to request delivery.*
From day one, our ambition was to build a new ecosystem around wine: rethink its distribution and use new technologies to address some of our industry鈥檚 challenges. We went as far as launching a token to encourage platform usage and reward our most active buyers.
These choices also added complexity and costs to a business already facing significant storage, logistics, and customer acquisition expenses.
With the wine industry facing a prolonged crisis, the crypto bear market and limited adoption of these new technologies put further pressure on our model. We were unable to attract enough customers to sustainably cover our operating costs.
Over the past few months, we sought funding, explored several changes to our business model, approached potential partners, and repeatedly reworked our organization and logistics. We hoped to return to you with a solid solution. Unfortunately, these efforts did not succeed.
During that time, we allowed the silence to grow. You deserved more regular communication, even amid uncertainty. We were still hoping to build a complete customer acquisition ecosystem to attract new consumers, but that initiative also proved unsuccessful after several months of work, as reflected in the latest posts on our feed.
After covering storage costs for several years, we must now change how we operate: we will no longer hold bottles on behalf of our customers. Our priority is to arrange their delivery.
Thank you to everyone who trusted us, bought wine through our platform, and helped shape this journey. We wish we could have taken it further. Your support over these four years has meant so much to us as we worked to transform a centuries-old industry that, unfortunately, lacks the agility to adapt to such rapid change.
Ending Our Storage Service and Delivering Your Bottles
We owe you an update, an explanation, and clarity about what comes next.
After nearly four years of work, we must acknowledge that we have been unable to make InterCellar鈥檚 business model economically viable. We will therefore stop storing bottles on behalf of our customers and arrange their delivery.
*If you have bottles stored with InterCellar, please visit Intercellar.io to request delivery.*
From day one, our ambition was to build a new ecosystem around wine: rethink its distribution and use new technologies to address some of our industry鈥檚 challenges. We went as far as launching a token to encourage platform usage and reward our most active buyers.
These choices also added complexity and costs to a business already facing significant storage, logistics, and customer acquisition expenses.
With the wine industry facing a prolonged crisis, the crypto bear market and limited adoption of these new technologies put further pressure on our model. We were unable to attract enough customers to sustainably cover our operating costs.
Over the past few months, we sought funding, explored several changes to our business model, approached potential partners, and repeatedly reworked our organization and logistics. We hoped to return to you with a solid solution. Unfortunately, these efforts did not succeed.
During that time, we allowed the silence to grow. You deserved more regular communication, even amid uncertainty. We were still hoping to build a complete customer acquisition ecosystem to attract new consumers, but that initiative also proved unsuccessful after several months of work, as reflected in the latest posts on our feed.
After covering storage costs for several years, we must now change how we operate: we will no longer hold bottles on behalf of our customers. Our priority is to arrange their delivery.
Thank you to everyone who trusted us, bought wine through our platform, and helped shape this journey. We wish we could have taken it further. Your support over these four years has meant so much to us as we worked to transform a centuries-old industry that, unfortunately, lacks the agility to adapt to such rapid change.
