Ipsos

As midterm elections draw closer, public support for President Trump remains subdued.
Only 32% of Americans say they approve of his job performance, continuing a broader downward trend seen over the past two years.
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Employees may be staying. But that doesn’t mean they’re committed.
In an uncertain world, stability can be a powerful reason to stay in a role. For employers, retention alone may hide a more fragile relationship.

As AI transforms the workplace, many Americans expect productivity gains to come with new demands.
36% of U.S. workers expect to be asked to do more work in the same amount of time if AI makes them more productive.
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Retail media is officially bigger than TV and CTV combined. So why is creative quality still an afterthought?
At Ipsos, we set out to answer a critical question: does creative quality actually matter in retail media?

The politics of the economy are shifting.
37% of Americans trust Democrats on economic issues, compared with 28% who trust Republicans, according to the latest ABC News/Washington Post/Ipsos poll.
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